Owing to its variety of strong features, Magento has climbed to the number one position in the e-commerce space. One of its most amazing features is that of the multi-store functionality. The functionality allows an e-commerce venture to create and manage multiple stores through a single admin panel. This blog addresses key questions regarding this functionality.
How Does The Functionality Work?
In your Magento admin panel, if you go to systems>manage stores, you will encounter three buttons which ask to add a website, store, and store view respectively. These three components are the basis of Magento multi- store development. Let us see what these are:
- Website: Every website has a distinct domain name. And every website can have multiple stores.
- Store: Store refers to product catalogue. A single domain can have multiple stores or different product catalogues. Additionally, a single store can have multiple store views.
- Store View: This refers to the visual representation and features of a store. Thus, by the creation of different store views, your site can offer different user experiences.
Needless to say the above-mentioned components are managed from a single admin panel, making it super-convenient for multi-store management.
What Are The Advantages Of The Multi- Store Functionality?
- Widen Customer Base
You can offer your store in different languages, price currencies, design templates and that too, with the same product catalogue. The ability allows you to cater to customers belonging to different demographics perfectly.
- Simplify Navigation
Experts suggest that in order to facilitate simple navigation, an e-commerce site should have a maximum of 4-5 top level categories. However, if you have more than that number, you can split your product catalogue in multiple stores, thereby simplifying navigation.
- Easier E-Commerce Management
You no longer have to install an e-commerce software multiple times to create and manage multiple sites under your e-commerce venture. Or buy different domains for different language sites. Once your Magento Development Company makes the websites and store views you want, you can easily manage them from a single admin panel.
- The SEO Advantage
By having different websites for your e-commerce venture, you can optimize each site’s search engine rankings, further optimizing your venture for visitors and revenues.
As an e-commerce venture grows, it experiences a need for easy scalability and management, features which Magento’s multi-store functionality renders perfectly. So, if you’re at the stage of growth which requires huge product inventories and/or multiple sites to be managed, tap the multi-store advantage by availing Magento E-commerce Development Services.
