What You Should Know About Magento’s Multi-Store Functionality?

Owing to its variety of strong features, Magento has climbed to the number one position in the e-commerce space. One of its most amazing features is that of the multi-store functionality. The functionality allows an e-commerce venture to create and manage multiple stores through a single admin panel. This blog addresses key questions regarding this functionality.

How Does The Functionality Work?

In your Magento admin panel, if you go to systems>manage stores, you will encounter three buttons which ask to add a website, store, and store view respectively. These three components are the basis of Magento multi- store development. Let us see what these are:

• Website: Every website has a distinct domain name. And every website can have multiple stores.

• Store: Store refers to product catalogue. A single domain can have multiple stores or different product catalogues. Additionally, a single store can have multiple store views.

• Store View: This refers to the visual representation and features of a store. Thus, by the creation of different store views, your site can offer different user experiences.

Needless to say the above-mentioned components are managed from a single admin panel, making it super-convenient for multi-store management.

What Are The Advantages Of The Multi- Store Functionality?

• Widen Customer Base

You can offer your store in different languages, price currencies, design templates and that too, with the same product catalogue. The ability allows you to cater to customers belonging to different demographics perfectly.

• Simplify Navigation

Experts suggest that in order to facilitate simple navigation, an e-commerce site should have a maximum of 4-5 top level categories. However, if you have more than that number, you can split your product catalogue in multiple stores, thereby simplifying navigation.

• Easier E-Commerce Management 

You no longer have to install an e-commerce software multiple times to create and manage multiple sites under your e-commerce venture. Or buy different domains for different language sites. Once your Magento Development Company makes the websites and store views you want, you can easily manage them from a single admin panel.

• The SEO Advantage

By having different websites for your e-commerce venture, you can optimize each site’s search engine rankings, further optimizing your venture for visitors and revenues.

As an e-commerce venture grows, it experiences a need for easy scalability and management, features which Magento’s multi-store functionality renders perfectly. So, if you’re at the stage of growth which requires huge product inventories and/or multiple sites to be managed, tap the multi-store advantage by availing Magento E-commerce Development Services.

An Overview of Magento Multi-store Functionality

The absence of the geographical boundaries could be attributed for the success of Magento multi-store development, the buzzword of the e-commerce industry. Even though it splits the inventory into two or more stores, they are run from a single Magento installation. When majority of the online stores offer a single online store, Magento is the one and only e-commerce platform which facilitates a business to run multiple stores through a single backend interface. Moreover, all these stores are managed by the same admin panel making it easy and user-friendly. When a merchant possess more than one store, there are several challenges in developing and managing several websites which consumes more time, effort and money. The best way to manage the different stores is to own a Magento multi-store.

Some of the advantages of availing the Magento e-commerce development services for developing Magento multi-store are as follows.

• Easy to install and operate

• Versatile and has multiple features for the end users.

• Possess a single administration, single list of orders, and a single hosting plan.

• Easily visible for search engine results

• Easy and intuitive navigation for the visitors

• Order management and shipping setup is simplified

• Secure payment gateway integration reduces the admin’s burden.

• Use either one or several domains

• Create an individual catalog for each store

• Define manufacturers, products, and categories per store

• Different default features for each of the store
• Different language usage as per the country
• Different currency and taxation as per the geographical area
• Different payment and shipping methods as per the store location
• Possess separate checkouts for different stores

Moving further, Magento multi-store is based on a simple website. Every Magento site will have at least one website, store and store view with hierarchies. It offers four hierarchical levels namely global, website, store and store view with each having a unique and dedicated role.

Global has the top position in the hierarchy and it includes default settings, inventory, installation and other relevant data useful for stores and store views. The website forms the second level of hierarchy and contains one or several stores which manages the products, consumers, taxes, pricing, currency, shipping, payment, orders, and, etc. The store forms the third level where the categories are displayed and managed on the front-end. The store-view forms the fourth level and is the store’s visual representation. It could be represented in multiple languages, currencies and different design templates. The Magento e-commerce web design templates could be customized based on the products the store possesses and the store requisites. 

Contact Details:

Magento Developer Group

606, Spaze iTech Park, Tower A

Sohna Road, Sector 49, Gurgaon

Haryana - 122018

http://www.magentodevelopergroup.com/

sales@magentodevelopergroup.com