Why Is Magento 2 Ideal For E-Commerce App Development

As m-commerce has taken the world by storm, every business is looking to have an app to capitalize on the opportunity. An e-commerce mobile app has to be rich with features such as an excellent user interface and impeccable user experience. At the same time, it should facilitate a seamless checkout process, supporting a plethora of e-commerce functions like mobile payments, shipping integration, and more. Therefore, the choice of the right platform is vital while creating mobile applications for your business. Magento, with its amazing features and functionalities, emerges as an ideal platform for taking a business on the m-commerce route.

The platform offers benefits of scalability, customization, responsiveness, and mobile-friendliness. Additionally, it is consistently engaged in enhancing its present features to bring better versions. Magento 2, the new improved version of the platform, opens up a whole new world for those looking for Magento mobile app development for their businesses. Here are some benefits associated with the adoption of this updated version for building an e-commerce app:

Seamless UX

Magento 2 brings a host of mobile-friendly themes which deliver a seamless user experience, at the front end and back end. These themes and templates are responsive by default. Additionally, the responsive web design libraries used by Magento 2 provide a better code base that favors mobile display. Also, the back end of Magento 2 is user-friendly and small changes can be made without a developer's help.

Enhanced Performance

The latest Magento version supports Varnish page caching, which enables the app to serve content with greater speed and efficiency. With full page caching, the store performance is enhanced manifold even if there are mobile internet connectivity issues.

Fast And Secure Checkout 

Fast and secure checkout is another benefit of availing Magento 2 development services for your e-commerce mobile app. The platform enables guest checkout, whereby customers can shop without registration. This makes the checkout process less tedious and drives conversions for the business. The tighter integration with payment gateways ensures secure transactions too.

Push Notifications

The platform empowers the app with push notifications, the feature that boosts user engagement and conversion rate. Push notifications enable the app to communicate directly with the users and inform them about the new launches, deals, and discount offers.

Marketing Features 

The new version takes Magento app development to the next level as it adds a wide array of marketing features to it. These include video merchandising, customer segmentation and personalization, location-based offers, loyalty programs, advanced search features, and customizable emails and newsletters. By incorporating all these features in your business, you can increase your reach and build a brand name too.

With such impressive functionalities, Magento 2 emerges as a true winner when it comes to choosing a platform for m-commerce app. A mobile application with such wonderful features is sure to take the business a long way.

Best Strategies To Make A Magento E-Commerce Store More User-Friendly

As an e-commerce store merchant, it is vital to understand the significance of creating a user-friendly store. An online store which offers an excellent user experience is capable of high conversion rates and increased revenues. Choosing the right platform for building your online store is something that can make all the difference for your business. Magento is one such e-commerce platform that can be relied upon for this purpose. It is ideal for businesses offering a wide product range because it offers the benefit of customization. Magento custom module development empowers you to craft a store that is simple despite its complexities. Additionally, developers can work on some smart business strategies to make the store more user-friendly:

Work On Easy Navigation

Navigation is the core feature of the structure of an e-commerce store. If you want the user to stay on the store and complete the purchase transaction, you should offer them an excellent browsing experience. The product placement, as well as category structure, should be pleasing to the eye as well as easily navigable. The fonts should be legible and pictures clear. Also, the user should not be asked to fill too many fields and forms. 

Create Product Filters 

Creating product filters is another effective strategy that can be used as a part of Magento application development. These filters enable the buyers to view only those products which are relevant to their requirements. This will not only enhance the usability of the store but also save on the buyer's time. The product filters should not be too many in number and these should be placed strategically. 

Simplify The Checkout Process

Cart abandonment is one of the biggest challenges for online sellers because a majority of buyers fail to convert the transaction. A long and complicated checkout process is the main culprit. An expert Magento developer can resolve the issue by making the checkout process brief, simple, and secure. The Guest Checkout option gives your Magento store all the flexibility it needs. An interactive shopping cart which displays all the key information such as delivery date and final product price is another plus point from the user's perspective. 

Provide Advanced Search Options

Smart sellers make sure that the buyers get what they are looking for. And in case they do not get that, they are enticed to buy something else instead. Advanced search options can do the trick for e-commerce stores. Adding this functionality to your store enables the customers to find the product they are looking for. They can also be shown related products as a cross-selling strategy. Another user-friendly feature that Magento sites should have is that of customer support. The potential buyers are approached by the customer care representatives to improve the sales and build the brand.  

By adopting these useful strategies, you can achieve the sales targets of your online store. There are several organisations which offers Magento ecommerce development services to help you make these strategies a part of your business plan.