As m-commerce has taken the world by storm, every business is looking to have an app to capitalize on the opportunity. An e-commerce mobile app has to be rich with features such as an excellent user interface and impeccable user experience. At the same time, it should facilitate a seamless checkout process, supporting a plethora of e-commerce functions like mobile payments, shipping integration, and more. Therefore, the choice of the right platform is vital while creating mobile applications for your business. Magento, with its amazing features and functionalities, emerges as an ideal platform for taking a business on the m-commerce route.
The platform offers benefits of scalability, customization, responsiveness, and mobile-friendliness. Additionally, it is consistently engaged in enhancing its present features to bring better versions. Magento 2, the new improved version of the platform, opens up a whole new world for those looking for Magento mobile app development for their businesses. Here are some benefits associated with the adoption of this updated version for building an e-commerce app:
Seamless UX
Magento 2 brings a host of mobile-friendly themes which deliver a seamless user experience, at the front end and back end. These themes and templates are responsive by default. Additionally, the responsive web design libraries used by Magento 2 provide a better code base that favors mobile display. Also, the back end of Magento 2 is user-friendly and small changes can be made without a developer's help.
Enhanced Performance
The latest Magento version supports Varnish page caching, which enables the app to serve content with greater speed and efficiency. With full page caching, the store performance is enhanced manifold even if there are mobile internet connectivity issues.
Fast And Secure Checkout
Fast and secure checkout is another benefit of availing Magento 2 development services for your e-commerce mobile app. The platform enables guest checkout, whereby customers can shop without registration. This makes the checkout process less tedious and drives conversions for the business. The tighter integration with payment gateways ensures secure transactions too.
Push Notifications
The platform empowers the app with push notifications, the feature that boosts user engagement and conversion rate. Push notifications enable the app to communicate directly with the users and inform them about the new launches, deals, and discount offers.
Marketing Features
The new version takes Magento app development to the next level as it adds a wide array of marketing features to it. These include video merchandising, customer segmentation and personalization, location-based offers, loyalty programs, advanced search features, and customizable emails and newsletters. By incorporating all these features in your business, you can increase your reach and build a brand name too.
With such impressive functionalities, Magento 2 emerges as a true winner when it comes to choosing a platform for m-commerce app. A mobile application with such wonderful features is sure to take the business a long way.
