The popularity of mobile e-commerce experiences has grown immensely over the last decade, but the web still holds its place. The reason is that the online shoppers spend more time over the desktop version of the e-commerce store. Even though you must invest in an m-commerce app for your business, you cannot give lesser value to the website. At the same time, mobile apps may be challenging, considering the competition they face and the complexities of the development and maintenance.
Progressive Web Apps surge ahead as an excellent choice if you want to bring together the best of the web and the mobile for your business. Essentially, a PWA is a web application that gives the feel of an app. The users will not find such apps in the app store and neither will need to download them. They can simply search and store them on the mobile home screen. With this, sellers get great opportunities to bring in more smartphone buyers as things become much simpler when they need not download the app to access the e-store.
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