10 Reasons That You Should Opt For Magento 2 Progressive Web Apps

The popularity of mobile e-commerce experiences has grown immensely over the last decade, but the web still holds its place. The reason is that the online shoppers spend more time over the desktop version of the e-commerce store. Even though you must invest in an m-commerce app for your business, you cannot give lesser value to the website. At the same time, mobile apps may be challenging, considering the competition they face and the complexities of the development and maintenance.

Progressive Web Apps surge ahead as an excellent choice if you want to bring together the best of the web and the mobile for your business. Essentially, a PWA is a web application that gives the feel of an app. The users will not find such apps in the app store and neither will need to download them. They can simply search and store them on the mobile home screen. With this, sellers get great opportunities to bring in more smartphone buyers as things become much simpler when they need not download the app to access the e-store.

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Why Is Magento 2 Ideal For E-Commerce App Development

As m-commerce has taken the world by storm, every business is looking to have an app to capitalize on the opportunity. An e-commerce mobile app has to be rich with features such as an excellent user interface and impeccable user experience. At the same time, it should facilitate a seamless checkout process, supporting a plethora of e-commerce functions like mobile payments, shipping integration, and more. Therefore, the choice of the right platform is vital while creating mobile applications for your business. Magento, with its amazing features and functionalities, emerges as an ideal platform for taking a business on the m-commerce route.

The platform offers benefits of scalability, customization, responsiveness, and mobile-friendliness. Additionally, it is consistently engaged in enhancing its present features to bring better versions. Magento 2, the new improved version of the platform, opens up a whole new world for those looking for Magento mobile app development for their businesses. Here are some benefits associated with the adoption of this updated version for building an e-commerce app:

Seamless UX

Magento 2 brings a host of mobile-friendly themes which deliver a seamless user experience, at the front end and back end. These themes and templates are responsive by default. Additionally, the responsive web design libraries used by Magento 2 provide a better code base that favors mobile display. Also, the back end of Magento 2 is user-friendly and small changes can be made without a developer's help.

Enhanced Performance

The latest Magento version supports Varnish page caching, which enables the app to serve content with greater speed and efficiency. With full page caching, the store performance is enhanced manifold even if there are mobile internet connectivity issues.

Fast And Secure Checkout 

Fast and secure checkout is another benefit of availing Magento 2 development services for your e-commerce mobile app. The platform enables guest checkout, whereby customers can shop without registration. This makes the checkout process less tedious and drives conversions for the business. The tighter integration with payment gateways ensures secure transactions too.

Push Notifications

The platform empowers the app with push notifications, the feature that boosts user engagement and conversion rate. Push notifications enable the app to communicate directly with the users and inform them about the new launches, deals, and discount offers.

Marketing Features 

The new version takes Magento app development to the next level as it adds a wide array of marketing features to it. These include video merchandising, customer segmentation and personalization, location-based offers, loyalty programs, advanced search features, and customizable emails and newsletters. By incorporating all these features in your business, you can increase your reach and build a brand name too.

With such impressive functionalities, Magento 2 emerges as a true winner when it comes to choosing a platform for m-commerce app. A mobile application with such wonderful features is sure to take the business a long way.

Best Strategies To Make A Magento E-Commerce Store More User-Friendly

As an e-commerce store merchant, it is vital to understand the significance of creating a user-friendly store. An online store which offers an excellent user experience is capable of high conversion rates and increased revenues. Choosing the right platform for building your online store is something that can make all the difference for your business. Magento is one such e-commerce platform that can be relied upon for this purpose. It is ideal for businesses offering a wide product range because it offers the benefit of customization. Magento custom module development empowers you to craft a store that is simple despite its complexities. Additionally, developers can work on some smart business strategies to make the store more user-friendly:

Work On Easy Navigation

Navigation is the core feature of the structure of an e-commerce store. If you want the user to stay on the store and complete the purchase transaction, you should offer them an excellent browsing experience. The product placement, as well as category structure, should be pleasing to the eye as well as easily navigable. The fonts should be legible and pictures clear. Also, the user should not be asked to fill too many fields and forms. 

Create Product Filters 

Creating product filters is another effective strategy that can be used as a part of Magento application development. These filters enable the buyers to view only those products which are relevant to their requirements. This will not only enhance the usability of the store but also save on the buyer's time. The product filters should not be too many in number and these should be placed strategically. 

Simplify The Checkout Process

Cart abandonment is one of the biggest challenges for online sellers because a majority of buyers fail to convert the transaction. A long and complicated checkout process is the main culprit. An expert Magento developer can resolve the issue by making the checkout process brief, simple, and secure. The Guest Checkout option gives your Magento store all the flexibility it needs. An interactive shopping cart which displays all the key information such as delivery date and final product price is another plus point from the user's perspective. 

Provide Advanced Search Options

Smart sellers make sure that the buyers get what they are looking for. And in case they do not get that, they are enticed to buy something else instead. Advanced search options can do the trick for e-commerce stores. Adding this functionality to your store enables the customers to find the product they are looking for. They can also be shown related products as a cross-selling strategy. Another user-friendly feature that Magento sites should have is that of customer support. The potential buyers are approached by the customer care representatives to improve the sales and build the brand.  

By adopting these useful strategies, you can achieve the sales targets of your online store. There are several organisations which offers Magento ecommerce development services to help you make these strategies a part of your business plan. 

What You Should Know About Magento’s Multi-Store Functionality?

Owing to its variety of strong features, Magento has climbed to the number one position in the e-commerce space. One of its most amazing features is that of the multi-store functionality. The functionality allows an e-commerce venture to create and manage multiple stores through a single admin panel. This blog addresses key questions regarding this functionality.

How Does The Functionality Work?

In your Magento admin panel, if you go to systems>manage stores, you will encounter three buttons which ask to add a website, store, and store view respectively. These three components are the basis of Magento multi- store development. Let us see what these are:

• Website: Every website has a distinct domain name. And every website can have multiple stores.

• Store: Store refers to product catalogue. A single domain can have multiple stores or different product catalogues. Additionally, a single store can have multiple store views.

• Store View: This refers to the visual representation and features of a store. Thus, by the creation of different store views, your site can offer different user experiences.

Needless to say the above-mentioned components are managed from a single admin panel, making it super-convenient for multi-store management.

What Are The Advantages Of The Multi- Store Functionality?

• Widen Customer Base

You can offer your store in different languages, price currencies, design templates and that too, with the same product catalogue. The ability allows you to cater to customers belonging to different demographics perfectly.

• Simplify Navigation

Experts suggest that in order to facilitate simple navigation, an e-commerce site should have a maximum of 4-5 top level categories. However, if you have more than that number, you can split your product catalogue in multiple stores, thereby simplifying navigation.

• Easier E-Commerce Management 

You no longer have to install an e-commerce software multiple times to create and manage multiple sites under your e-commerce venture. Or buy different domains for different language sites. Once your Magento Development Company makes the websites and store views you want, you can easily manage them from a single admin panel.

• The SEO Advantage

By having different websites for your e-commerce venture, you can optimize each site’s search engine rankings, further optimizing your venture for visitors and revenues.

As an e-commerce venture grows, it experiences a need for easy scalability and management, features which Magento’s multi-store functionality renders perfectly. So, if you’re at the stage of growth which requires huge product inventories and/or multiple sites to be managed, tap the multi-store advantage by availing Magento E-commerce Development Services.

How To Carry A Full Renovation Of Your Magento Site?

It has been a year since Magento 2 was released and it has been gaining popularity since then. Its performance and scalability has got many e-commerce website owners thinking of migrating to the new version. While migrating is an indeed great idea, merchants are unaware of the steps required for a complete migration. The migration process involves migrating four components which includes:

-The store’s data

-Custom code

-Theme 

-Extensions

Now, a Magento Migration Service provider can migrate the store’s data and custom code. But, however, he cannot migrate the store’s theme and extensions, which makes deploying a fresh theme and compatible extensions in your new e-commerce website necessary.

And thus, the very limitation becomes an opportunity for merchants to revamp their online store. But execution of which processes allow merchants to refurbish their site? Let us find out:

Conceive A Design And Get It Converted Into A Theme

Conceive your site’s design by employing the latest trends like hidden menus, rich animations, card layout, large typography and large backgrounds. Mix in some of your own favourite attributes to create a stunning design draft for your e-commerce site. If you want professional help to organize your choice of design attributes and the trending ones into a neat design, avail the services of a designer. The final design, further, can be converted to a fully functional theme by a provider of PSD to Magento Conversion Services. Moreover, it is important to note that the end-result of such services not only gets you a custom design but also a theme whose code is W3C validated, further meaning quality search engine rankings for your site.

Choose Functionalities Which You Want To Include In Your Site

To integrate new functionalities in your new site, make a list of functionalities which you would like to employ. Make sure you choose functionalities which are proving to boost conversion. An example of such a functionality is of a single page checkout. Try to find these functionalities in the form of Magento 2 modules. If you are unable to find relevant modules, get customized modules for your store. Ideally, providers of Magento custom module development services, gauge your needs and thereafter, produce custom modules. 

Migrating to the latest version of Magento gives store owners the scope for a complete store renovation. And with the implementation of the above-mentioned steps, the renovation can be carried out easily.

5 Must Have Features For Your Magento Theme

The most important aspect of any online store is its design. A unique design rendering an optimum user-experience can be easily touted as a perfect one. It is worthy to note that the final design is built by customizing a theme. In the context of designing a Magento store, there are several themes that are available for use. All of these can be easily customized by a Magento Theme Development Service provider. However, it is important to select a theme having some significant features. Let us check out what these features are:

Responsiveness: With the growing use of mobile and tablet devices for accessing the internet, it is highly likely that a majority of your customers access your store through these. This makes it imperative for you to offer an optimum shopping experience on mobile devices, which is only possible when an online store can adapt to different screen sizes and resolutions. So, while choosing a Magento theme, make sure that it is responsive.

Compatibility With Magento Platform: Different themes are compatible with different platforms and versions of Magento. Therefore, it is necessary that you check the compatibility of a theme with the platform and version that you are using.

Support To Language Of Targeted Customers: Offering your store in the language of your targeted customer has become a significant strategy for most e-commerce ventures. In order to make a Magento store in a non-english language, you will be required to check if the theme of your choice supports that language or not.

Relevant Look & Functionalities: You may be wanting to build a store for corporate clients or for funky tourists. Either case calls for a unique look and set of functionalities for your online store. Therefore, it is important that you select a theme in consideration of the desirable look and functionalities for your online store. If you do not find one with functionalities that you need, you can always select on the basis of its layout and looks as required functionalities can be easily incorporated through Magento custom module development.

Cross-browser compatibility: With the variety of browsers available, it has become important to ensure that your online store operates smoothly on all of them. Therefore, make sure the theme that you choose is compatible with all available browsers.

So, whether you buy a Magento theme or have one created from scratch by a PSD to Magento conversion service provider, make sure that you ensure that your store’s theme has the above-mentioned features.

An Overview of Magento Multi-store Functionality

The absence of the geographical boundaries could be attributed for the success of Magento multi-store development, the buzzword of the e-commerce industry. Even though it splits the inventory into two or more stores, they are run from a single Magento installation. When majority of the online stores offer a single online store, Magento is the one and only e-commerce platform which facilitates a business to run multiple stores through a single backend interface. Moreover, all these stores are managed by the same admin panel making it easy and user-friendly. When a merchant possess more than one store, there are several challenges in developing and managing several websites which consumes more time, effort and money. The best way to manage the different stores is to own a Magento multi-store.

Some of the advantages of availing the Magento e-commerce development services for developing Magento multi-store are as follows.

• Easy to install and operate

• Versatile and has multiple features for the end users.

• Possess a single administration, single list of orders, and a single hosting plan.

• Easily visible for search engine results

• Easy and intuitive navigation for the visitors

• Order management and shipping setup is simplified

• Secure payment gateway integration reduces the admin’s burden.

• Use either one or several domains

• Create an individual catalog for each store

• Define manufacturers, products, and categories per store

• Different default features for each of the store
• Different language usage as per the country
• Different currency and taxation as per the geographical area
• Different payment and shipping methods as per the store location
• Possess separate checkouts for different stores

Moving further, Magento multi-store is based on a simple website. Every Magento site will have at least one website, store and store view with hierarchies. It offers four hierarchical levels namely global, website, store and store view with each having a unique and dedicated role.

Global has the top position in the hierarchy and it includes default settings, inventory, installation and other relevant data useful for stores and store views. The website forms the second level of hierarchy and contains one or several stores which manages the products, consumers, taxes, pricing, currency, shipping, payment, orders, and, etc. The store forms the third level where the categories are displayed and managed on the front-end. The store-view forms the fourth level and is the store’s visual representation. It could be represented in multiple languages, currencies and different design templates. The Magento e-commerce web design templates could be customized based on the products the store possesses and the store requisites. 

Contact Details:

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